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Using Facebook Groups and Pages

Yesterday, after practice, I told my band members to check out the photos I posted in our Facebook Group. One of my band members (and I won’t mention who) said “I never use Facebook, I can’t figure out...

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Using Twitter to grow your business

This afternoon I attended a video conference on how to market a small business in today’s ever-changing web 2.0 world. Since the largest source of income for most businesses, both small and large,...

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Using social media to engage in the conversation

Smart marketers are spending more and more time in the social media space. It is inexpensive, highly targeted and gives businesses the chance to build a personal relationship with their consumers like...

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Is your business using the SEO Pyramid?

Trends are showing that businesses are cutting back on their marketing budgets this year. This of course comes as no surprise given the state of the economy. But it has left some small business owners...

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Avoid Facebook Fraud

Facebook I recently received an email on my Facebook account asking me to wire $1,000 to my friend, his wife and two kids who were stuck in Europe. According to the email they had been robbed of all...

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Social Media, to connect or disconnect

Is social media enabling us to better connect with our audience or are we becoming so automated in our technology that we are removing ourselves from them? These days we can automate our blog post to...

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Social media, join the conversation

It was a packed house in Alumni Auditorium at Champlain College on Monday when various social media guru’s spoke on the importance of integrating social media into a marketing plan at Burlington’s...

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Using social media for the good of the people

Social Networking In past posts I have discussed ways to apply social media to gain visibility online, connect with consumers and build customer relationships.  Recently, I came across someone who is...

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Beware of Facebook Page Poachers

Recently, I set up a Facebook page for a client of mine who owns a consignment shop called Fabulous Findz. We have been doing a ton of online marketing including pay per click advertising on Facebook,...

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Working social media both on and offline

Towing companies are a necessity in Vermont. From mud season to winter and everything in between, at some point or another you’re going to need a tow. Each day on my way to work I pass by a towing...

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